Pastor Pavel Goia's YouTube channel is known for his inspirational testimonies and emphasis on the power of prayer and faith in God's providence.
DeepVision partnered with Hope Channel International to manage the YouTube channel and generate traffic to Pastor Goia's Prayer Course on the Hope.Study platform.
Request to DeepVision Marketing
YouTube Channel Development – Expanding Pastor Pavel Goia’s presence on YouTube by creating engaging content, optimizing performance, and enhancing the channel’s visual identity.
Marketing & Growth Strategy – Implementing a data-driven strategy to cultivate a warm audience, increase engagement, and drive traffic to the Hope.Study platform, providing access to deeper spiritual resources and support.
Impact & Results
Before: (June 2022 - December 2022, 6 months):
Views: 8.6K
Watchtime: 1.3K hours
Subscribers: +733
After: (January 2023 - July 2023, 6 months):
Views: 459K
Watchtime: 81.6K hours
Subscribers: +7.4K
Additionally, the traffic we drove to the Hope.Study platform resulted in a 9% course completion rate from our viewers.
Challenges
The channel featured low-quality videos shot in various churches, which negatively impacted views and subscriber growth.
Inconsistent production quality due to lack of proper lighting, sound, and equipment.
Solutions
We provided detailed recommendations for improving video quality by shooting in a studio or at home with proper lighting, sound, and professional equipment.
We developed a consistent visual style and content plan to align with Pastor Goia’s message.
We implemented strategic marketing campaigns to increase engagement and drive traffic to the Hope.Study platform.
