Digital Solutions for Christian Ministry

HopeKids

Hope Kids YouTube channel is dedicated to bringing Bible perspective to young viewers
Client: HopeChannel Int.
Year: 2021-2024
Services:
,
Marketing
,
HopeKids
Hope Kids YouTube channel is dedicated to bringing Bible perspective to young viewers through engaging videos, with the mission of reaching 1 million kids with the message of Jesus.
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1. Implementing a Marketing Strategy: We developed a marketing strategy grounded in consistent analysis to effectively reach and engage our target audience.


2. Managing the YouTube Channel: We focused on efficiently managing the channel to ensure the delivery of high-quality and impactful content.


3. Creating Original Animated Series: We embarked on the creation of brand-new animated series from scratch, designed to captivate young viewers and convey timeless biblical truths in an entertaining and educational format.

Navigating the legal procedures with content makers sometimes proved challenging. On our side we help partners to search the content and initiate the negotiations, ensuring all necessary legal documents are promptly executed when required.

Key Results:

400+ repackaged videos and compilations
200 shorts

Results:
Lifetime 102K Subscribes / 32.2М views
Before DV (Nov 2019-Oct 2021, 22 months or 2 years)
Views 4.8M Watch time (hours) 239.6K Subscribers +15.9K

After DV (Oct 2021 - Aug 2023 (22 months or 2 years)
Views 10.0M Watch time 2.5M Subscribers +46K
Views +225% Watch time +1210% Subscribers +300%

Before DV 2009-2021 (12 years)Views 22.1M Watch time (hours) 977.9K Subscribers +55.6K
With DV Oct 2021 - Aug 2023 (22 months or 2 years)
Views 10.0M Watch time 2.5M Subscribers +46K
2021 - Views +2.4M, Watch Time +133.9K, Subscribers +7.4K
2022 - Views +4M, Watch Time +821.9K, Subscribers +21.3K
2023 (15 August) - Views +5.5M, Watch Time +1.5M, Subscribers +22.3K

We researched and launched content from various Adventist productions. With a strong marketing strategy and dedicated team, we achieved significant view and engagement growth. We also developed a brand guideline and integrated it into our design system, boosting brand awareness.

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[ TESTIMONIAL ]

“I wanted to thank you for your dedication and expertise with the development of our HopeKids YouTube channel. Your creative approach to strategy, implementation of innovative marketing solutions, and meticulous attention to each episode have contributed to our channel’s consistent organic growth. Your efforts have truly made a significant impact."

Moa Bullon
Moa Bullon
YouTube Manager at HopeChannel Int.