Unsealing Daniel's Mysteries is a 13-episode Bible study series on the Book of Daniel. DeepVision Marketing ran the YouTube ads campaign for the full season. By January 21, 2026, the series had earned 499,948 views from ads and 10,542 organic views — more than 510,000 views in total.
Reach is the headline, but attention is the real story. Viewers who found the series through ads watched about 7 minutes per episode on average — rare for promoted long-form video — and each view cost just a few cents.
The Goal
Bring a long-form Bible study series to as many genuinely interested viewers as possible. Not just impressions — people who actually press play and stay.
What We Did
Tested before scaling. On the first episodes we ran several ad formats and targeting setups side by side.
Picked the winner by data. In-Stream ads delivered the best balance of cost and watch time, so we moved the budget there for the rest of the season.
Optimized episode by episode. We tracked impressions, views, average view duration, and 25/50/75/100% completion for every episode and every ad, and adjusted targeting and bids while the campaign was live.
Kept geo targeting flexible. Campaigns can focus on specific countries, regions, or cities whenever a ministry needs local reach.
Results
499,948 views from ads and 10,542 organic views across 13 episodes — 510,000+ in total.
~7 minutes average view duration per episode, ranging from 5:16 to 8:59. That's a strong result for video people discovered through an ad.
~12% of viewers watched half an episode (about 60,000 views), and ~8% watched to the very end (about 41,000 views).
Highly cost-efficient reach: just a few cents per view in the U.S., and even less worldwide.
Key Takeaways
If the goal is to get a message in front of as many interested people as possible, YouTube ads are a great tool — at scale and at a low cost.
Targeting can be as broad or as local as you need, down to specific regions and locations.
Every element is measurable, so the strategy can be adjusted mid-campaign to reach maximum efficiency.
DeepVision Marketing is a full-service YouTube marketing agency helping brands grow their media presence.
